UI concept designs
This was a personal project I worked on whilst researching login forms for a customer's app.
My aim was to look at how login forms are presented on today's apps and create the most optimized form to encourage users to sign up for the product or service on offer. My goal was to look at not just the layout of the form fields but also the customer journey and the visual impact that different designs, colour and images can have.
Researching other forms online I discovered that many are confusing, toolong and asking too much information from a user at initial signup. User research tells us that a user is more likely to register or signup for a product or service when presented with a shorter form and a simple journey.