UX and UI - responsive site redesign
Johnslots is one of the leading casino review websites in Sweden. It works as an affiliate to direct traffic to online casinos via its site using features such as bonus offers, casino news and reviews. The site has a huge following and well established regular user base.
The current site was not optimized for mobile when i took this project on. Considering the amount of traffic that was coming via mobile devices my biggest concern was to optimize the site for mobile and tablet as well as improving the current desktop design which had not been updated in a long time. My goal was to look at the site navigation and combine a new modern visual design with a more intuitive user flow. The primary objective was to offer visitors a site that was more current, relevant and engaging.
From the initial concepts and wire frame sketches, visual mock-ups were created for each page, incorporating the new style and layout of the casino. The casino Toplists and casino review features were redesigned to give users a clear view of each casino bonus offers and features. Layouts across all pages were streamlined to prioritise content better and allow for an easier navigation.