Norwegian casino website design
Norskespilleautomater is an online Norwegian casino review website. It works as an affiliate to direct traffic to online Nordic casinos via its site using features such as bonus offers and casino news and reviews. The site has a well established user base of followers.
To build a brand new re-designed responsive website that blended modern visual design with easier site navigation and an intuitive user flow. The primary objective was to offer users a site that was more current, relevant and engaging. The current site was not optimized for mobile and given the amount of traffic that came via mobile devices, the goal was to give users a better experience on this platform. I worked closely with a team of product owners to analyse the current site and user flow, to come up with initial concepts of the site through a new sitemap, user flows and basic wireframe sketches.
The current brand was tired and dated, we decided to give it a redesign that still retained it's element of "fun" that had become very familiar with regular visitors to the site. The aim of this was to give a fresh new look without completely changing the familiar joker design.
From the initial wire frames, visual mock-ups were created for each page, incorporating the new style and brand of the casino. The casino Toplists were completely redesigned to give users a clear view of each casino bonus offers and features. Layouts across all pages were streamlined to prioritise content better and allow an easier navigation.